If you are trying to position your website for keywords that include your location, e.g. "
website design Ottawa" or "
search engine optimization Ottawa" then you should focus on getting back links from the websites in your region: city, province/state, country. In that order of priority. And of course, if you can get a related plus high PR website (PR4+) from your locale to link to you - this is a great bonus. One such link is worth as much as 100simple links (roughly).
For our recent clients, link text examples would be:
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